Group Industry Project: Final Outcome

I chose 10 very diverse shots for my final products to create a well rounded and interesting campaign. In post production, I increased the contrast to make the photos look sharper and the colours more vivid. I also smoothed out the models skin in some shots to create a perfect, hyper-realist appearance to contrast with the very ordinary, realist surroundings. 

To make the adverts look more interesting, polished and to fit in with my groups overall theme of 'layering', I added a semi-transparent layer of colourful patterned print, designed by my friend Tyler who was doing the prints for my group. 

I choose colours and patterns which deliberately compliment, enhance and almost merge with the photo.

I also produced this video, which has an abstract narrative based on the theme of 'relationships'. The abstract narrative and use of unusual shots was inspired by some of the fashion videos that I watched on Show Studio recently.

The track that I used in the video is 'Stay Ugly' by Crim3s, who are an East London based dark electronic music duo http (www.crim3s.co.uk). I chose the track as I thought it had a an aggressive yet poetic sound and lyrics which reflected my the theme that I was trying to convey. The lyrics also describe an intense connection between two people, and the phrase 'stay ugly' fits into my theme of deliberately defying idealistic beauty stereotypes.  

I'll watch you fade away

wont think of you as gone
forever in a dream, you'll never be alone.
I'll watch you fade away
wont think of you as gone
forever falls away and now your lost in memory
stay ugly 
stay ugly
stay ugly for me
stay ugly
stay ugly
stay for me

keep your soul 
burn all hate 
take, plead.
and cry with the saints
laugh with the sinners and rest in peace.
greed greed is how vermin breeds.

I'll watch you breathe the day
through sadness live on
together in a nightmare, we're always alone.
I'll watch you breathe the day
through sadness live on
together stays forever and believes in sympathy
stay ugly 
stay ugly
stay ugly for me
stay ugly
stay ugly
stay ugly for me